Browsing All Posts filed under »Mediation«

Update: The North Face vs. The South Butt

May 5, 2010


On February 24, I brought you the story of The North Face Apparel Co. and The South Butt, a small company whose products mocked those of the large outerwear supplier. At the time, The North Face had sued The South Butt for trademark infringement and both parties were ordered by a judge to attempt mediation […]

The Battle of the iPads?

March 3, 2010


On January 27 of this year, the tech and Internet world was abuzz when Steve Jobs announced the latest in Apple’s long line of innovative and cutting-edge communication products, the iPad. Retailing for the relatively low price of $499, the iPad is supposed to revolutionize the way users browse the web, take photos and watch […]

North Face Takes On South Butt

February 24, 2010


The outdoor clothing giant The North Face Apparel Co. (“The North Face”) has filed a trademark infringement suit against a Mizzou freshman who started a company called The South Butt to help pay for college. The North Face’s tag line is “Never Stop Exploring” while The South Butt sells products with the tag line “Never […]

Before Mediation

January 21, 2009


Mediation was a term unknown to lawyers twenty five years ago outside of some collective bargaining agreements.  Today it has become an almost automatic step in the litigation (or even pre-litigation) process.  Lawyers recommend it and clients accept it as a routine exercise in virtually every case.  Like every other legal exercise, it comes at […]