Browsing All posts tagged under »the south butt«

Update: The North Face vs. The South Butt

May 5, 2010

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On February 24, I brought you the story of The North Face Apparel Co. and The South Butt, a small company whose products mocked those of the large outerwear supplier. At the time, The North Face had sued The South Butt for trademark infringement and both parties were ordered by a judge to attempt mediation […]

North Face Takes On South Butt

February 24, 2010

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The outdoor clothing giant The North Face Apparel Co. (“The North Face”) has filed a trademark infringement suit against a Mizzou freshman who started a company called The South Butt to help pay for college. The North Face’s tag line is “Never Stop Exploring” while The South Butt sells products with the tag line “Never […]

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